Many brands struggle on YouTube. They work hard for months, aiming to get natural views. Eventually, they turn to ads to bring in viewers from other YouTube videos or elsewhere on the web, but that’s just a quick fix. What you really need is a strong YouTube SEO strategy to build a big YouTube audience.
YouTube SEO is a vital part of your overall SEO game, and white label SEO outsourcing companies are experts at it. They use proven SEO tricks to boost your video and get it in front of the right crowd.
YouTube SEO tactics used by the best white label SEO agencies in India:
1. Keyword Research
Just like regular SEO, when it comes to boosting your YouTube presence, it all starts with finding the right keywords. You want to uncover those keywords that match what your video is about, and that people are actively searching for. Here’s how: Begin with the YouTube search bar and let it suggest keywords as you type.
Those suggestions are gold because people are searching for those topics. Next, check out a popular video in your niche or just pick the first one that appears when you search with your target keywords. Go to their channel, click on “Popular,” and grab keywords from their most-watched videos using a YouTube tag viewing tool. Now, you’ve got a bunch of keywords to make your content shine. If this feels overwhelming, you can always seek help from an SEO marketing company near me.
2. Make long videos
On platforms like TikTok and YouTube shorts, you’ll notice that people prefer quick and snappy content. But when it comes to YouTube, long videos are kings. Short videos, those under 2 minutes, tend to get less love, while the top-ranking ones are usually around 11 to 12 minutes. These longer videos are more engaging, and YouTube likes them because they give enough time to show ads without bothering the audience.
So, if you’re making YouTube videos, it’s a good idea to aim for about 10 minutes or more. That’s the sweet spot. According to white label local SEO experts, viewers are more likely to click on these longer videos because they expect to get detailed and complete information. But remember, don’t treat it as a strict rule; think of it as a helpful suggestion. Otherwise, you might end up putting out a bunch of low-quality spammy content that nobody wants to watch.
3. Boost CTR(Click-Through-Rate)
YouTube watches users and their every action like a hawk. For instance, on YouTube, the video users click on after searching for a topic is very important. They track the percentage of people who click on a certain result after searching for the same topic. This Click-Through Rate or CTR gives a big push to your ranking and increases the visibility of your video.
There are several ways of achieving higher CTR. You can use some of the following tricks:
- Make a click-worthy and attractive thumbnail with bright colors and large text with relevant information. The text should act as a hook and generate curiosity among viewers.
- Use your primary keywords on the title of the video
- Make the video description crisp, informative and catchy enough to persuade viewers
4. Use timestamps
Timestamps allow you to mark important sections of your video. It allows your audience to quickly skip to the parts that are relevant to them. Adding timestamps to your video improves user experience and satisfaction. Timestamps are also an underrated boon to SEO. They help YouTube understand the overall theme of your video and the different sections of your video properly.
This can help you rank on YouTube as well as on Google. For instance, if someone searches for the proper form of an exercise, Google shows the YouTube result with the timestamp. With timestamps, even if you aren’t targeting certain keywords, you may be discoverable to new users and spread the name of your brand. If you’re looking to implement these and more SEO techniques to boost the reach of your video at an affordable cost, hire a full service digital marketing agency in India.
Use the above-mentioned tips to create YouTube videos that garner as much reach as possible and grow your YouTube channel exponentially. If you feel stuck or overwhelmed, you can choose to outsource these hassles to a reputable white label SEO agency in India.
